Trusted by Forbes
Different by Design
Skip retail & Third-PARTY markups
For 60 years we’ve provided natural and lab-grown diamonds to the world’s largest retailers and third-party platforms. Purchase straight from the source - that’s us - and access the best prices, guaranteed.
How it Works
Real Couples, Real Reviews
Real Couples, Real Reviews
“Ultimate explained all the 4C’s to us and spent an adequate amount of time answering all of questions and concerns. We just knew this was it and our search was over!”
Real Couples, Real Reviews
Real Couples, Real Reviews
"They will show you the attention, the clarity, the honesty, and the pricing you need to make what normally would be a very stressful purchase one of the most enjoyable and confident purchases you'll ever make."
Real Couples, Real Reviews
Real Couples, Real Reviews
"It only took one visit to start the process of customizing my engagement ring. They were very informative and patient with us and did not feel rushed or forced into anything which is what I loved about this place."
Real Couples, Real Reviews
Real Couples, Real Reviews
"The whole process has been extremely pleasant! Price was very reasonable, compared to both online stores and nearby stores in the Diamond District."
ultimate transparency
You deserve radical transparency every step of the way. We’ll tell you everything the Diamond Industry doesn’t want you to know. “Trust Us” is a thing of the past - instead, let us show you how the diamond industry works, and why we’re the most cost efficient.
In-Store Consultation
Try rings in-person. See diamonds up close and personal. Meet with our Diamond Specialists at our storefront in New York City's famous Diamond District.
Virtual Consultation
Whether you're in a different timezone, or are just practicing COVID-19 safety precautions, our Diamond Specialists are ready to meet you virtually.
