If I could give this dealer a 6 stars out of 5, I would. My girlfriend and I decided we would walk into a random diamond district store one Saturday afternoon and we happened to (and luckily) find Ultimate Diamond Co. We met with Diana, who from the start was so personable and easy to work with. For context, I am a young dentist working in NYC as a resident in a hospital setting, and my girlfriend and I were looking for engagement rings.
We didn't have much experience with diamonds other than knowing the basics about the 4 C's and an idea of the type of ring my girlfriend wanted. So Diana spent a substantial amount of time with us explaining any and everything that should be considered. We had been to another dealer before Ultimate Diamond Co that utilized the classic butter-her-up type of sales tactic, and after showing us rings I couldn't afford, they said, "You're a dentist. You make plenty," not recognizing my position as a resident in a hospital. In contrast, Diana's communication style matched what I look for perfectly. She gave us absolutely no pressure, was transparent, respectful, and clear in her explanations. As you can see from the photo attached, I can be incredibly thorough, using 3.75x magnification loupes that I use for dentistry and my macro photography set-up. To my surprise, Diana welcomed it. Her expertise in the field and years of experience were apparent, and she recognized that all clients should feel confident in their decision about a diamond. My favorite thing about her communication style was that she offered perspectives that we had never considered, even if those perspectives wouldn't lead to the biggest most expensive ring purchase. It was clear that she wanted us to make the most well-informed and educated decision we could possibly make. After two days spent back-to-back with her, my girlfriend and I decided on a ring that we liked and received a price quote. We left the store saying, "We loved Diana, she was so transparent, honest, and helpful."
I mentioned to my girlfriend that Diana had said all the right things to earn our trust, and we loved her professionalism and communication style. But the reality was, we didn't know her, and we didn't know if the price was as fair as she made it seem. A couple of days later, we met with a friend of a friend who works in the diamond industry. We showed her all of the price breakdowns, specs, dimensions of the stone, etc that we received from Ultimate Diamond Co. Our friend was honest with us and confirmed that the prices were extremely competitive, since Ultimate Diamond Co is not only a retailer but also a wholesaler and is therefore able to offer clients more competitive prices. They also confirmed that, as Diana had told us, the stone we selected was a "unicorn", and that because of the dimensions, the stone appeared far larger than its actual carat size. Because of our friend's expertise, it validated our trust in Diana, and that evening I put a deposit down on the stone. When we went, we had just missed Diana before she left, so we met with Ronny, Bill, and Danielle.
I have to say that I did not expect to feel so familial with the staff when 4 days prior, they were all strangers. They were all so personable and easy-going as well. A week later, I came back to Ultimate and we finalized the setting and the ring. My soon to be fiancee and I cannot recommend Diana and the staff at Ultimate Diamond Co enough - they will show you the attention, the clarity, the honesty, and the pricing you need to make what normally would be a very stressful purchase one of the most enjoyable and confident purchases you'll ever make.