Demystifying the
Diamond District

What makes us different

As the oldest jeweler located in NYC’s famous Diamond District, we noticed more and more confusion about what’s out there. What started as sharing tips and tricks with family and friends who were overwhelmed by the diamond market, quickly turned into our calling.

Whether you’re investing in your first piece of jewelry, or preparing to propose, we want to arm you with our 60 years of behind-the-scenes knowledge on pricing, sourcing and designing. We'll share everything you need to know to be the smartest, most conscious diamond buyer you can be.

Welcome to our clear, bright world of transparent pricing, superior customer service, and above all else — diamonds without any compromise.

What makes us different

Whether you’re investing in your first piece of jewelry, or preparing to propose, we want to arm you with our 60 years of behind-the-scenes knowledge on pricing, sourcing and designing.

We'll share everything you need to know to be the smartest, most conscious diamond buyer you can be. What makes us different

change the way you shop diamonds

NYC's Diamond District is famous for selling diamonds at wholesale prices. But it's also infamous for dishonest deals and false advertising. Allow us to demystify the district for you.

meet with our diamond specialist.

Bill

Roni

Moshe

Danielle

Billy Jr

Diana

Brian

Gem

Meet with our Diamond Specialist today!

IN-STORE CONSULTATION

Try rings in-person. See diamonds up close and personal. Meet with our Diamond Specialists at our storefront in New York City's famous Diamond District.

VIRTUAL CONSULTATION

Whether you're in a different timezone, or are just practicing COVID-19 safety precautions, our Diamond Specialists are ready to meet you virtually.